WhatsApp Broadcasts: Segmented Bulk Messaging That Protects Your Number

Building your audience

Start from all your customers and narrow with optional filters — how recently (or not) they ordered, number of orders, total spend, risk band, city, a tag, or only customers with a delivered order. A live count shows how many people match as you adjust the filters. Customers who have replied STOP (opted out), who are blocklisted, or who have no valid phone number are removed automatically, and very large audiences are capped.

Why sending is paced

Sending hundreds of messages in a burst is the fastest way to get a WhatsApp number banned. To keep your number safe, broadcasts leave a gap of roughly 30–50 seconds between each message and send a limited number per day; a large audience simply continues automatically over the following days. This is intentional — every message still goes out.

Tracking delivery

Each broadcast has its own page with a live progress bar and Audience / Sent / Failed counters, plus a per-recipient table showing who has been sent, who failed and who was skipped (for example, someone who opted out after the list was built). You can cancel a broadcast that is still in progress to stop any remaining sends.

Step-by-step

1. 1

   Open Broadcasts

   From the WhatsApp area, go to Broadcasts and start a new one (an active WhatsApp account is required).

2. 2

   Write your message

   Give the campaign a name and write the text; use {customerName} to personalise it.

3. 3

   Choose your audience

   Apply filters and watch the live match count; leave filters blank to reach everyone eligible.

4. 4

   Send

   Confirm the recipient count to queue the broadcast — sends begin immediately, paced for safety.

5. 5

   Monitor progress

   Follow the sent/failed counters and per-recipient status on the broadcast page.

Frequently asked questions

Troubleshooting